WELCOME to the Design Intelligence System

to transform your work, your firm, and the world.

The Design Intelligence System helps architects and firms to

leverage their unique poetic voice, master transformative design strategies, and

create spaces that elevate humanity — all vital to becoming a world-class design leader.

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The Design Intelligence System PRO Membership

Special video message from PAI Founder, Maria Lorena Lehman

THE DESIGN INTELLIGENCE SYSTEM

Remove Your Biggest 'Design Hassles'

  • THE IDEA ENGINE: Stop wasting time on unnecessary iterative techniques. Instead, use the Idea Engine to jumpstart your design ideation to get your best ideas fastest.

  • YOUR NORTH STAR TRAJECTORY: Stop reacting to tasks and deadlines that force you to blindly follow an uncertain or status quo path. Instead, use your North Star Trajectory to take strategic steps to advance your career and firm with foresight, leverage, and your own unique genius.

  • Targeted Poetic Innovation: Stop "spinning your wheels" repeating the same design language that does not grow and evolve your architectural design impact and leadership positioning. Instead, use Targeted Poetic Innovation to gain deepest understanding of architectural poetics so you can create more masterful projects of beauty, function, and meaning that reach world-class levels.

What if you could

turn your design practice...

From predictable to poetic?

From stressful to masterful?

From redundant to revolutionary?

... All by targeting bold goals the Design Intelligence System helps you to achieve.

How It Works

The Design Intelligence System helps you to:

Set, align, and achieve your goals by helping you roadmap vital next steps toward goal actualization for your career trajectory, design practice, and project outcomes.

Gain a creative advantage with Brand Identity Mapping that allows you to discover your unique design voice and design vision so you can innovate your projects in ways that impact the world --- positioning you as a pioneering in-demand designer.

Journal your strategy and plan to become a master poet of architectural space by learning how to design high-impact phenomenological architecture that aligns with the kind of designer you seek to become.

Deeply "move" occupants emotionally by designing for experiential flow and sense of place that extends beyond programmatic project requirements.

Skyrocket your design concept quality by using narrative techniques, language evolution, and metaphor interpretations to create more authentic beauty with elegant function and profound meaning.

Develop your own unique design ideation experiments that harness classical and hi-tech design tools so your workflow becomes a true extension of your creative mind that imagines, designs, and visualizes highest-level architectural poetics.

Participate in poetic design workshops where you can get feedback on your project through leading-edge 30-day design challenges.

Unlock wisdom from pioneering icons by finding poetic inspiration from the masterworks of the world's leading architectural design thinkers and practitioners: through their books, buildings, and design beliefs.

Leverage high-impact design tools & workflows that nurture your poetic design thinking and creation, all while speeding up your design process to help you make even better design decisions that give you that extra edge.

Get live updates in the Innovation Dashboard that positions you to invent the future with foresight and analysis of megatrends, new industry discoveries, and emerging opportunities for growth.

What You Get

The Design Intelligence System includes

the Architecture Codex by Maria Lorena Lehman, plus:

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ROADMAP

Discover your design brand identity.

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MASTERCLASS

Learn design to illuminate the soul.

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IDEATION

Expand your creative design mind.

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WORKFLOWS

Push your skillset beyond limits.

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WORKSHOPS

Get feedback on your poetic designs.

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COURSE

Learn to design adaptive sensory environments.

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DASHBOARD

Innovate poetics with live industry forecasts and findings.

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CASE STUDIES

World-leading masterworks.

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JOURNAL

Grow the success of your design practice.

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Poetic Innovation is the "Golden Thread"

PAI helps architects and firms gain and grow global leadership positioning in the AEC Industry.

The Design Intelligence System uses poetics as the needlemoving factor, so that when it is improved, architects and firms strengthen their leadership advancement in ways that help them to reach highest levels of design innovation, ultimately increasing market demand for their design services. Through poetic innovation, architectural designs become world-class; thus, solidifying and growing architectural positioning for architects and firms as global industry leaders.

PAI Certification

Receive your PAI Certificate of PRO Membership

The PRO Membership Mission:

It's about more than buildings.

It's about more than architecture.

It's our next evolution.

Do you want your firm's designs to matter?

To make a difference in the world?

To build a body of work you are proud of?

It's time to create and uplevel your biggest and best design ideas for environmental design that will shape the future for generations to come.

Let's make it happen.

Let's architect a poetic world.

Maria Lorena Lehman

About the Founder of PAI

Described as "one of the leading experts on delivering exceptional occupant experience through smart building design", Maria Lorena Lehman is an award-winning author, foresight architect, and visionary artist that is recipient of the Harvard University Digital Design Prize for "the most creative use of digital media in relation to the design professions". The artwork of Maria Lorena Lehman is described as "evocative visual poetry of motion that is a new inspiration" by Daniel Smith, the company that creates watercolors for artists worldwide.

Maria Lorena Lehman holds the degrees of Master in Design with Distinction from the Harvard University Graduate School of Design in the United States, and a Bachelor of Architecture with Honors from Virginia Tech in the United States. Lehman has served as Instructor at the Harvard University Graduate School of Design (GSD), and currently serves as Mentor to postgraduate students at the Harvard GSD.

Maria Lorena Lehman is founder of MLL ATELIER ⁠— a studio practice creating research-driven visionary art projects where architectural design and futures thinking converges with emerging science and technology to create new frontiers for human potential, transcendent beauty, and phenomenology of space. MLL ATELIER research drives global education initiatives through the Poetic Architecture Institute.

Why do some of the smartest designers in the world love PAI?

The PAI Design Intelligence System serves architectural designers globally.

See what professionals are saying worldwide about the teachings of PAI Founder, Maria Lorena Lehman...

"I present this testimony to express my gratitude and admiration for this website and the lecturer's outstanding performance, which shows abundant knowledge and strong presentation. These lectures by Maria Lorena Lehman have benefited me in my scientific life as a university professor and my professional practices as an architect.

I always wish her good luck."

— Dr. Usama Konbr | Associate Professor

Architectural Engineering Department

“I was challenged with learning how to touch the soul through environmental design. Since learning from Maria Lorena Lehman, I now understand how through design beauty is not only seen with our physical senses, but also with our soul and spirit."


— Deyanira Khouri | Architect

"After being in architecture both academically and within the industry for over 20 years, I feel as though what Maria Lorena Lehman teaches brings to light long lost and forgotten components, secrets, and keys to creating hi-functionality and attentive design. Something computers don’t often provide when the designer is in the trenches."


— Archtitude | Architect (5-Star Review)

DESIGN

INTELLIGENCE

SYSTEM

$1500 per YEAR

(100% Online)

ARCHITECTURE CODEX +

DESIGN INTELLIGENCE SYSTEM

The Design Intelligence System includes the quarterly Architecture Codex publication, the real-time Industry Signal Dashboard, and the pinnacle of design tools for your creative practice:
  • Architecture Codex: Reach your dream goals.

  • Roadmap: Discover your design brand identity.

  • Masterclass: Design to illuminate the soul.

  • Ideation: Expand your creative design mind.

  • Workflows: Push your skillset beyond limits.

  • Workshops: Get poetic design feedback.

  • Tools: The power of poetics in your hands.

  • Case Studies: World-leading masterworks.

  • Journal: Elevate your design practice.

  • Course: On Adaptive Sensory Environments.

  • Dashboard: Innovate poetics with foresight.

  • Messaging Center: Get your questions answered.

14-Day Money Back Satisfaction Guarantee

(Cancel Anytime)

Maria Lorena Lehman is a visionary and forward-thinking author and designer. Her books and advice are an endless source of inspiration and they truly embody the future and progress of the physical space and people. She has a 360 degree vision and therefore her advice makes you broaden your imagination, and drives you through your design path. Her suggestions have helped me many times to understand the strengths of my ideas as well as its weaknesses, and have given me the means to develop every project in unpredicted ways.”


Andrea Saliola | CEO at Pixies, Forbes under 30

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